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Jaunpur Famous Kaju Barfi: ‘Modern Sweets’ shop of Jaunpur has been famous for jaggery and cashew barfi for 42 years. Vashistha Narayan Singh established it, which is a symbol of purity and tradition.
Vashistha Narayan Singh says that sweets are not just taste, it is believed. This is the reason why he never compromised the quality in his shop. The barfi prepared from jaggery and cashew is completely indigenous and healthy, which has neither artificial sweeteners nor any chemical color. This barfi gives warmth to the body in winter and is also considered healthy.
The customers of the shop say that whenever someone goes out of Jaunpur, the jaggery of modern sweets definitely takes the jaggery barfi. This barfi is not only a dessert, but has become the identity of Jaunpur. This shop has not only made its place in the local market, but has also brought its sweetness to abroad.
Vashistha Narayan Singh still is present at the shop himself every day, interacts with customers and inspects the quality of sweets himself. They believe that if the customer eats once and returns smiling, then that is the real success. Today, when the new generation is moving towards modernity and technology in business, people like Vashistha Narayan Singh are proving that hard work, honesty and tradition are never old. The modern sweets of Jaunpur are not only unmatched in sweetness, but it is also a living example of that hard work, patience and commitment which is inspiring for every businessman.
