Famous Food: Neither crispy jalebi, nor rasgulla … Pushkar’s Malpu failed everyone on this rakhi! Know what is the secret?

Ajmer Pushkar, a religious city located in Ajmer district of Rajasthan, is not only known for spirituality, but the traditional sweets here also entice people a lot. Especially on festive occasions like Rakshabandhan, the demand for Pushkar’s Malpus suddenly increases manifold. This dessert is well liked by the local people as well as tourists from India and abroad. Every year, on the dates around Rakhi, there is a rush of buyers at the sweets shops in the streets of Pushkar.

According to Mohit Vaishnav, the operator of Lakshmi Mishthan Bhandar, located near Gau Ghat in Pushkar, Malpua of Pushkar is made from a special type of recipe and is fried in pure desi ghee. Their texture is thin, the edges are crisp and softened from inside. Dried dry fruits and aromatic spices added to it increase its taste and attraction. For this reason, people of every class and all ages like this dessert. Many tourists taste them while walking Pushkar and pack them together and take them to their city.

Malpua does not spoil for a month

Mohit Vaishnav says that due to the tradition of sending sweets to the sisters on the occasion of Rakhi, Pushkar’s Malpua is becoming the first choice. Their biggest feature is that they do not spoil for a long time. If packed properly, Malpu is safe for a month. This is the reason that people from every corner of the country ask for them through courier and also take them to abroad. A week before Rakshabandhan, the crowd of customers starts growing at the sweet shops here. This season, almost double Malpua is made compared to normal days.

Malpu price and increased speed of sales
In the festive season, the sale of Pushkar’s Malpus increases rapidly. According to Vaishnav, this time Malpua is being sold at the rate of Rs 480 per kg. The demand is so high that customers are already booking. Many families are already packing Malpua to send their relatives and friends. In Pushkar’s famous ‘Malpua Galli’, many shopkeepers are selling this dessert and the crowd of customers continues day and night. This combination of sweetness and tradition makes Pushkar’s Malpua special.